An effective, eye-catching business will always make a great first impression. Business cards tell potential clients who you are by their design. So, if your business card is less than up to par, you’ll express the picture of a lazy individual who does not care about his/her work. On another hand, a sharp, detailed and simple business card announces your witty, simple character with an eye for detail. Check out printing business cards in Vancouver for some inspiration.
A Business Logo Tells the Client Who You Are
The logo is the most important identifying symbol on your business card. Whether you chose to display a statement, art, or monogram on your card, the logo will be the first object that draws the attention of the reader.
Before you decide on your logo, you must define your company’s brand. Is your company in retail, education, or marketing? These are a few examples of business branding. Your logo must be cohesive with your business’s identity and name. Your logo must tell the story behind your company and must complement the font and colors used throughout the rest of the card.
Also, decide whether you want it to display the company name next to the logo or placed at a distant corner of the card. The logo must have a logical tie to the name. For example, if you have a bakery, your logo could be a piece of Danish or baked goods.
Display Your Name in Bold Type
Your name is the second item on the business card that must grab your reader’s attention. If you have a long name, use a simple, sans-serif font so it is easier to read. Sans-serif fonts do not have the curved and/or slanted corners of strokes. Helvetica, Arial, and Tahoma are three examples of sans-serif fonts. Single word names work with either serif or Sans-serif.
In addition, your name should be at least 14-18 points, bold or heavy. When paired with the logo, the name, and business identity melt into one. If you use your first, middle and last name, then use an initial for your middle name. It will read less messy.
Keep in mind that the color you use for your name must complement the color of the logo and the rest of the business card.
Add Contact Information
The contact information on the card is that last vital item. This can be as simple as a phone number or email. The latter is popular with most freelancers because freelancers work from home.
If you have an actual location, then add the address to your card. This legitimizes your company and tells a potential client if it locates you out of state or out of the country.
Remember to pick at least 2 different font styles: one for your name and the other style for the contact. Adding a regular or thin font for the contact information adds balance to the entire card’s design.